Superwoman Caregiver Study

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The study required professionally designed materials to recruit participants, disseminate information at conferences, and effectively present findings. The materials needed to resonate with African American women while maintaining an academic and approachable tone.

• Flyer Design: Two visually engaging recruitment flyers tailored to the study’s target audience, with bold typography, vibrant colors, and clear calls to action. These flyers balanced professionalism with cultural relevance to attract participants effectively.
• Conference Materials: Designed a sleek and informative double-sided postcard for distribution at academic events. The postcard highlighted key details about the study and encouraged further engagement through QR codes and contact information.

• Increased Visibility: Recruitment flyers and conference materials effectively reached the target audience, increasing study participation rates.
• Cohesive Branding: All materials maintained a consistent visual identity, aligning with the study’s goals and audience needs.